Global Atlanta : French Unicorn Mirakl’s Recipe for Transatlantic Startup Success

Trevor Williams – Global Atlanta
December 1, 2020

U.S. CEO outlines what it would take to get the e-commerce company to Atlanta

Leave it to a French company to use a culinary allegory to offer a business lesson.

Perhaps playing to the perceived stereotypes harbored by his audience, Mirakl co-founder and U.S. CEO Adrien Nussenbaum shared his recipe for transatlantic startup success during the 11th annual France-Atlanta series held virtually this year by the Consulate General of France and Georgia Tech.

“We’re just in the middle of cooking, so I don’t know if the dish will turn out to be as good as we’d hoped, but at least I can share some of the ingredients,” he said during a keynote speech opening a panel on France-Atlanta tech perspectives hosted in part by the French-American Chamber of Commerce Southeast.

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